Marketing in Action?

This book was originally titled Discovering Marketing in 38 hours, then it became marketing in action. By the time I finished writing it, this little book about the Canadian market is titled CRM in Action. I got mixed feeling towards the book title so perhaps I'll change it again in the 2nd edition. What do you think?

How to write a stellar marketing plan?

Believe it or not, students continue ask me for tips on marketing plan formulation after going through the super-thick Kotler textbook. After answering this question endlessly, I solve this problem by compiling a book with tons of examples for them...and they love it!

Avoiding Plagiarism

I got so fed up with my students practising Ctrl-C & Ctrl-V so I ended up writing a book for them. It's titled "Avoiding Plagiarism" with citation examples in APA, Chicago and Harvard styles.

Book about online MBA and PhD

More Bucks Annually, my book about online MBA and PhD programmes, is now in print. Check it out at iUniverse or at your local Chapters/Indigo bookstores.

Putting a Stake in the Ground

My latest book about journal article preparation and submission is now published. It is called "Putting a Stake in the Ground." You can acquire one by visiting the publisher's web site at http://www.iuniverse.com/Bookstore/BookDetail.aspx?BookId=SKU-000202116